Mike Scherkenbach, founder and CEO of Denver, Colorado-based Shomotion trucking company, has worked on several Swift tours. Multiple sources reported that Swift gave $100,000 bonuses to each of the 50 truck drivers of her tour before the Saturday night (July 29) show in Santa Clara, California-those amounts alone total more than $5 million. That money was distributed to her dancers, riggers, sound technicians, catering-and truckers. Swift reportedly gave bonuses totaling more than $55 million to those working on her show. The multi-award-winning entertainer clearly recognizes that she couldn't have done it on her own. It's not surprising, then, that some estimates suggest that the Eras Tour could eventually hit a record-breaking $1.4 billion when it ends in August 2024. And my oldest daughter described it as “honestly one of the best nights of my life,” gushing, “I would go back a million times.”
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